Developing a high-end wellness brand in the heart of Florence
The22
The22 is a high-end wellness and fitness members club in the heart of Florence. The brief was to build a brand that felt premium without feeling cold — something that matched the calibre of the space itself. We developed the full brand identity, logo system, and print collateral, then carried that identity through into a complete digital presence. The result is a brand that feels as considered as the club it represents.
Full Brand Design
A complete brand identity system built for a premium wellness audience — confident, calm, considered.
Logo Design
A logo mark designed to work across signage, print, and digital with equal weight.
Print Design
Print collateral — membership materials, signage, and in-club print — built to match the brand's tone.
06. lets work together
one job or
the whole picture
We work the way that suits you.
01.
consult
A specific question, a technical audit, a strategy session, or a rapid sprint on one problem. You bring the brief, we bring the expertise.
02.
project
A defined piece of work with a clear brief, fixed price, and agreed timeline. Website, brand, automation, or a full-stack build, scoped properly, no surprises.
03.
partner
A fixed monthly engagement. We know your business, handle what comes up, and keep pushing things forward, without you having to brief us from scratch each time.