NeedleThreads is a clothing line built in collaboration with Jimi Needles — taking the illustration work from album covers and putting it on actual garments. We handled the artwork, then built the Shopify store from the ground up to sell it: product pages, checkout, the lot. Merch only works if the art holds up at t-shirt scale and the store doesn't get in the way of someone buying it, so both of those were the priority throughout.