
Lulu Plews needed a brand that felt like the hair she works with — flowing, colourful, a little bit alive. We built the identity around a single illustrated motif: a wave of hair that wraps around every card, in a different colourway each time. The business cards became collectable rather than disposable, which is exactly the kind of thing that gets remembered after a haircut.
A flexible identity system built around one strong illustrated motif.
A custom hand-drawn pattern designed to capture movement and texture.
A multi-colourway business card set, each one slightly different from the next.




We work the way that suits you.
A specific question, a technical audit, a strategy session, or a rapid sprint on one problem. You bring the brief, we bring the expertise.
A defined piece of work with a clear brief, fixed price, and agreed timeline. Website, brand, automation, or a full-stack build, scoped properly, no surprises.
A fixed monthly engagement. We know your business, handle what comes up, and keep pushing things forward, without you having to brief us from scratch each time.